Display Advertising
The Banner Ad is, by today’s standards, the traditional way of advertising on the web. It’s a “static” ad (that’s unmoving) whose prime appeal is its flexibility in terms of size. Banners are also the main format in the ever growing world of content-rich websites, like blogs.
Banner advertisers are able to blend their message into the web page’s content and find a more receptive customer base. This is where ICMediaDirect’s sheer range and targeting provides customers with huge, almost unfair, advantages. We deliver billions of banner impressions a month and divide them into sectors ranging from “automotive” to “health and family” web properties.
Pop-Under Ads are effective and the most frequently used format in the industry. They are delivered in a new browser window that opens behind the current browser without inciting a user’s sensibility, as pop-ups are inclined to do.
ICMediaDirect.com delivers you high quality visitors through pop-unders. You can monitor this performance in real-time by using our state-of-the-art ad-serving technology. This gives you valuable information that allows you to make necessary campaign adjustments quickly. Should you opt to use them, we also have excellent working relationships with all the major third party ad-serving companies.
Search Marketing
Search marketing is the most effective advertising method available to date. It reverses the traditional advertising method of "to sell something, you must first find your customer." With search, customers go to their favorite search engine, type in their needs and get a result page with your website and company description. Customers look for you, hence, Market research finds out what’s happening in the marketplace – demographics, trends, competitors, consumer needs, wants, and opinions. Exploring demographic statistics that are already out there (that may be relevant to you) cannot simply be found. ICMediaDirect.com’s Search Marketing team will empower you to better control relevance and specificity your potential clients and product/services to give you the ‘best bang for your search!’
Performance Based Marketing
Our youngest and fastest growing division. Created in 2008, CPA ( Cost Per Action ) division already developed itself into the power house of performance based marketing. From lawyers and doctors to car insurance and dealerships across the country and beyond. The main goal is to generate leads, sales, customers. No client is too small or too big. A small hair salon in Washington DC or a publicly traded company in Manhattan. Got a need for leads? - We are the answer!
Google AdWords ™ Consulting
In the world where Google.com ™ runs search, it's crucial to have the know-how and the ability to quickly and effectively get on the top of paid search listing. Quality Score (QS) is the #1 reason why most advertisers cannot buy the traffic from Google ™ . It's not about how much you pay per click, it's all about how high your QS is. On average our clients experience 8/10 QS, which is 20-25% higher than our competition. Experience the best the search can offer - advertise your business on Google AdWords ™ with ICMediaDirect.com's AdWords Team.
