As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in - and they’re spectacular. Third Quarter online... [continue reading]
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the... [continue reading]
Recent online successes have been driven by that cost-effective means of advertising known as search: the true modern marketing wonder whose impact is seen in almost all daily online... [continue reading]
The goal of Public Relations is to conduct the positive image of a business to its targeted audience. ICMediaDirect.com, a full service online advertising agency, has assembled... [continue reading]
On Tuesday, December 20th a key component of New York City’s infrastructure gave out in the way of a massive transit worker strike and left most of ICMediaDirect.com’s... [continue reading]
Plato's Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths and my experience at ad:tech... [continue reading]
If we took all the movie buffs of the world, grouped them according to favorite movies, and made a graph of the head-count starting from largest to smallest numbers... [continue reading]
